Getting free traffic to your website is probably not as hard as you think. It doesn’t require tricks or specialized knowledge. All it really takes is some common sense, research and a little bit of hard work. I’ll show you exactly what I do and how I get free traffic to my website.
Once you learn to use these methods, all you need to do is repeat the process and watch your traffic numbers climb!
Starting With Research
If you want to bring the maximum amount of free traffic you can get to your website, you’ll want to do some fairly extensive research. For me, it all starts with keyword research. Finding keyword phrases that get a decent number of monthly searches with a manageable amount of competition are what you’ll want to look for first.
My keyword research is powered by Jaaxy. This is a premium keyword tool but you can get 30 free searches. Each search will return 15 related keyword phrases along with their monthly search volume and competition. The free trial alone should give you enough quality keyword phrases to keep you busy for a month or two!
The Keyword Tool Between Your Ears
Before using a keyword tool, you want to start by using a little common sense. That is to say, start by thinking about the questions or concerns your visitors may have within your niche. How would you search for the kind of information your site provides? You don’t need to spend a ton of time on this. Just come up with 4 or 5 topics to start.
Another thing you’ll want to do is to avoid obvious keyword phrases that will most likely be highly competitive. We want to find what is referred to as “low hanging fruit”. These phrases do not always have high search volume, but the competition can be easy to beat.
Putting Jaaxy To Work
Now we want to take one of your potential keyword phrases and see what Jaaxy can find for us. For this example, I’ve decided to use a competitive niche (weight loss) to show that there is always a way to break into any niche by doing your keyword research. I’m going start with a “long tail” keyword phrases since that is the best way to find low hanging fruit.
Below is an image of the results Jaaxy returned based on the FREE version.
How To Use This Data
The data I pay attention to is Monthly Searches and QSR.
I am looking for a minimum of 50 searches per month. 50 searches per month sounds awfully low, why would anyone target keyword phrases with such low monthly search volume? 2 reasons:
Although 50 searches doesn’t seem like much, they do add up when you are planning to consistently add new content to your site.
Keyword phrases with lower search volume are less likely to be flooded with new competitors.
While other marketers are struggling to hit home runs, I am content to hit singles all day long. Makes sense no?
QSR stands for “quoted search results“. It’s part of a technique used to find your real competition for a given keyword phrase. If you’ve heard of this method but don’t understand how or why it works, I have an article that explains competition analysis.
The numbers listed in the QSR column shows you the number of competing pages. The KQI (keyword quality indicator) makes it easy to find the best keyword phrases to rank for by giving you the “green light” literally!
Of the 6 green light phrases suggested in this example, there is only 1 that I wouldn’t use. “Exercises burn fat” doesn’t really make sense the way it stands. In this situation, I may add words to that phrase so it does make sense and see what kind of results I can find based on the new phrase.
Test out this powerful keyword tool right here from this site!
Turning Keywords Into Traffic
Once you have compiled a list of quality keyword phrases (that make sense) it’s time to start creating content that will highlight those keyword phrases and start bringing you free traffic!
I will use my chosen keyword phrases
In my post/page title
Within the first paragraph of my article
Anywhere else where it make sense to do so
The first two points are the most important. If your keyword phrase doesn’t fit naturally anywhere else within your article, don’t worry about it. You don’t want to stuff your keywords into your articles. That will do more harm than good!
Increase Your Odds Of Achieving High Rankings
Low competition doesn’t guarantee first page ranking. Even with the “green light” keyword phrases, there are still 100+ people to compete with. So, how do you increase your odds of beating your competition?
Volume and Consistency.
Volume: When I say “volume“, I am referring to the length of your articles. The consensus among most internet marketers today seems to be that you need a minimum of 400 words per article. While I do agree with that, my philosophy is “Why only do the minimum?”
If you want to make serious money online, like the top 5% of marketers do, then you need to be willing to outwork the other 95%. The top earners online are the people who provide the most value. If YOU want to be a top earner online, do not accept only doing the minimum amount of work required. I hate to publish article with fewer than 800 words and I usually don’t.
Consistency: Consistency is another key to ranking. Webmasters who publish content often are usually taken more seriously by search engines. You site will be crawled more frequently, your content indexed more quickly and your rankings will often climb higher before peaking.
After 6 – 12 months of consistently adding new content to your site, the search engines will begin to view you as an authority within your niche. Once that happens, the search engines will begin to reward with higher rankings across the board!
The most important points to take from this article are:
Do Your Keyword Research
Write Thorough Articles
Publish New Content Often
If you learn to become great at these 3 exercises, you find yourself getting lots of free traffic to your own websites!